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Author Archives: Kelsye Nelson

About Kelsye Nelson

Kelsye is Vice President of Growth and Outreach for Brown Paper Tickets, a Not-Just-For-Profit ticketing company focused on making the world better, one ticket at a time. She frequently speaks on such topics as social media and event promotion. Kelsye acts as co-organizer of the Seattle GiveCamp and is the founder of the Seattle Daylight Writers group. Previously, she led marketing teams at education technology companies such as Headsprout and TransAct, plus served as a board member of the American Marketing Association (Washington Chapter) and the Editor-in-Chief of ToteMs (a monthly newspaper for Mensa). Kelsye graduated from Evergreen State College with a concentration in Writing and Art Activism and holds an AA in graphic design from Portland Community College. She spent three years in Japan teaching English at Kwansai Gakuin University. She's been a volunteer for AmeriCorps NCCC and Washington Conservation Corps. She also spent three months as an environmental volunteer chainsawing trees for the greater good of saving the wild prairie chicken from extinction. That was the only time in her life she ever had real arm muscles. Follow her on twitter: @Kelsye

Sell more tickets on Twitter: Five ways to turn followers into ticket buyers

You know you can use social media to sell tickets online. If only you knew how… It’s easy! Here are five simple things you can do to turn your Twitter followers into ticket buyers.

This post was first published in the Brown Paper Tickets newsletter. Get more articles about hosting successful events by subscribing here.

1. Say exactly what you want.

Posting information about your events on your Twitter feed is an excellent start. Increase the number of conversations by saying exactly what you want people to do. For example, instead of simply posting “Excellent blues show tonight at the Red Door!”, try “Buy your tickets now to tonight’s excellent blues show at the Red Door!”. (Of course, remember to include the link!) This makes it easy for your followers to know that you aren’t simply posting nice-to-know information, but are asking for action.

2. Don’t always talk about yourself.
Have you ever been on date with someone that talked about themselves the whole time? You know how easy it is to tune them out and how unlikely it is that you will ever spend time with them again. It’s the same on social media. If you are only talking about your events, people are going to get sick of you and stop paying attention. We like to follow a loose three to one rule. For every single self-serving post, we post at least three more times about things that have nothing to do with us but that our followers may be interested in. These other posts can be links to industry articles, funny pictures, shout-outs to people we admire and so on. Need help thinking of more things to post? Call Sarah in Event Promotions at (800) 838-3006 option 5. She’s a whiz at helping people come up with interesting content. (For free!)

3. Link! Link! Link!
Buying tickets to your event should be effortless. Don’t make your interested followers have to hunt around or search for your event. Every time you mention your event, include a link where people can buy tickets. Don’t just link to the Brown Paper Tickets home page, but directly to your event page.

4. Give tickets away.
Buzz is beautiful. The more people talking about your event, the higher the demand for your tickets. You can get people talking by offering a couple pairs of tickets as giveaways on your Twitter feed. Make it simple. For example, ask people to RT (retweet) your event link and say why they want to go. Then choose the winner from the RTs. By sacrificing just a couple pairs of tickets, you can get more people talking about your event to their friends and followers, reach a bigger audience and fill even more seats. Plus, free giveaways train your followers to watch your feed closely. No one wants to miss a freebie!

5. Use tools to make your life easier.
Perhaps you don’t have eight hours a day to sit and play on social media? Shocking! No worries. There are tools you can use to make your life easier. Online tools such as HootSuite allow you to schedule out posts in advance. This means you can spend 15 minutes in the morning writing all your tweets for the day, then be done with it. You can also use these tools to quickly see who’s talking to and about you and respond easily.


Want one-on-one guidance to help you sell more tickets on social media?
Call the Brown Paper Tickets Event Promotions department at (800) 838-2006 (option 5). We can go over your event specifically and help you generate more ideas for early ticket sales.

Need help getting your Twitter feed to appear on your Brown Paper Tickets event?
Please call our Client Services department at (800) 838-3006 (option 3). Our team is standing by 24/7 to help with all your technical and account questions.

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Posted by on January 19, 2012 in Event Promotion, Social Media

 

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Wannabe rock stars walk new path to stardom

Is the rise to rock star still the same? In this digital world, must upcoming musicians walk the traditional path of improving their art, signing with a label and touring in order to reach commercial and critical success?

Nope. Not at all. It’s a whole new game.

Massive change in the industry and career of the recording artist was the resounding message of luminary-packed digital music panel today at the Seattle Interactive Conference. Musicians Sir-Mix-A-Lot and Death Cab for Cutie’s Nick Harmer joined industry insiders Tim Bierman (Pearl Jam Fan Club Manager) and Aaron Starkley (KEXP).

Digital Music Panel at Seattle Interactive Conference

Harmer explained, “The model used to be to make an album, then go on tour to advertise the album. Now the model is to create an album to get people to go to the concerts.”

Sir-Mix-a-Lot express a similar sentiment. “When I produce a track now, I don’t think about selling music to people. I think about using that music as a giant advertisement to sell something else. To be a  new artist, you have to be very aware of what publishing is worth.”

Nick Harmer backed this sentiment up. “I spend as much time thinking about my music as I do trying to tie my music to something happening online in order to make people pay attention to it.” His advice to new musicians, “Think twice before hiring a manager and a record label. Hire a marketing firm.”

“You spend as much time trying to market yourself as you do making your music”, added Bierman.

Artists are required to have a great deal of marketing savvy. Band members are expected to actively participate in social media and willing to generate content beyond music. There are both up and down sides to this shift. Artist have a great deal more control and power in promoting themselves. As Sir-Mix-a-Lot said, “I can define myself. The perception you get of me is the one I wanted to present. Now how musicians are seen can be controlled by the individual, not the label. This is new.”

However, Sir-Mix-a-Lot also details the down side of this new transparency. “I miss mystique. I was a big Prince fan, but I never wanted to hang out with him. That would mess things up! Maybe I’d see he eats BBQ chicken and I’d have to tell him to eat grits! That’s not the way it is anymore. People want to know which leg you put in your pants first. This generation has never seen mystique, so maybe they can care a damn.”

Despite the new energy and effort demands of self-marketing in the digital age, all the panelist agreed that the art form and pure experience of modern music is still intact.

“As long as there are people making music and other people having moments thinking they can’t believe they’ve heard this new thing, that it’s the best song ever, that’s what matters,” said Harmer.

What do you think? What changes to do you see in the music industry? Do artists have more control or less? What power do fans have in the digital era?

 
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Posted by on November 3, 2011 in Music Industry

 

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